การให้ข้อมูลด้านความยั่งยืนแก่นักท่องเที่ยว

Providing Sustainability Information to Tourists

Providing sustainability information to tourists involves communicating essential knowledge about responsible tourism practices, environmental conservation, and cultural respect through various communication channels. This includes the use of promotional media and digital platforms, such as the website www.uthaithanioldtown.com, which serves as a key source of information for visitors. Through these platforms, tourists can learn about sustainable tourism guidelines, local identity, cultural heritage, and appropriate behaviour when visiting the destination.

In addition to online communication, visual promotional materials also play an important role. For example,

1. A backdrop (1 set, size 230 x 280 cm):

2. Promotional Signage (Roll-up Banners)

3 Brochure

4 Radio Spot Media

5 Video Media

6 3D Model

Uthai Thani Municipality organized activities during the Loy Krathong Festival to celebrate and publicize the success of the "Uthai Thani Old Town" won a global award. Top 100 Green Destinations 2024 through 2 main formats:

• Bonding and traditional way of life: The raft people have been loving and proud to have lived on the river since birth. Although living on a raft is more difficult than living at home because it always has to be repaired, many people who have money still choose and prefer to live on a raft. In the past, this river used to be bustling with people rowing boats to sell goods, which is a beautiful image and an important identity of the people of Uthai Thani.

• Problems encountered and habitat restoration: At present, the number of rafts is decreasing and in a relatively dilapidated condition. Therefore, there has been a collaboration between agencies, network partners, and the community to survey and help repair rafts according to the needs of raft owners who have suffered.

• Values to be preserved: This rafting community is considered a large community with real people and is a valuable charm of Uthai Thani Province, where both community members and entrepreneurs are hoping to see the river bustling again. And want to preserve this identity to be with Uthai Thani City for as long as possible.

Summary of Giant Gourami fish in the Sakae Krang River Basin, Uthai Thani Province:

• Economy and Job Creation: than 100 Giant Gourami fish farmers in cages, which can produce more than 500 tons of fish per year and generate economic value of about 55 million baht per year. Farmers also emphasize sustainability by using natural materials such as hyacinths, cherries and fish that are grilled and ground into fish feed to reduce costs.

• Identity and tourism: Giant Gourami fish has become the "hero" of the Sakae Krang River Basin, being incorporated into the city's lifestyle and art, such as making pipe caps, street block patterns, and inspiring the production of souvenir products such as " Giant Gourami fish pants" and various clothes to attract tourists. In addition, the Tourism Authority of Thailand (TAT) has also organized CSR activities for tourists to jointly release Giant Gourami fish breeds to make merit and increase fish populations in water bodies.

• Environmental and Lifestyle Conservation: The Houseboat community places great emphasis on the management of the old town and waste management by separating plastic bottles and throwing only leaves or banana leaves into the river.

With the cooperation of the government, the private sector and the public. Therefore, the lifestyle and identity of Giant Gourami fish farming in the Sakae Krang River Basin have been preserved for tourists from all over the world to visit, because Giant Gourami fish is truly the life and soul of the people of the old town of Uthai Thani.